Stories, Flowes & Inspiration
The Williams BlogThoughtful ideas, expert advice and real stories
from Melbourne floral community.
Part II – The Elements and Principles of Design
Each principle plays an important role in the design process and when used correctly will correlate with the four elements outlined in Part I of The Elements and Principles of Design Blog. As a part of a three part series, part II will comb over the first three...
Elements and Principles of Design
Using the elements of design choosing the right blooms for your occasion is as easy as counting to four. 1,2,3,4…. Each element of design adheres to the seven principles that allows the elements to work. The four elements that the principles of design work with are:...
Inspired by you
As students of nature, floristry allows us the privilege of exploration. The exploration of texture, colour, scent and emotion. We are able to explore the world, with flowers being imported from regions worldwide and create whole new worlds through the key elements...
Inspired by you
As students of nature, floristry allows us the privilege of exploration. The exploration of texture, colour, scent and emotion. We are able to explore the world, with flowers being imported from regions worldwide and create whole new worlds through the key elements...
Community values
Being loved and accepted unconditionally is what the majority of the population yearns for; to be our truest, most pure form, to bloom in the presence of our family and friends without fear of judgement or prejudice and to gather together and enjoy a laugh. Being that...
The Patron Saint of Lovers & What ‘Valentines Day’ really means..
“The day is suppose to be celebrated for lovers to express their love for each other or for someone they secretly admire.” - Kathleen , Owner/ Chief @williamsflorist Valentines Day dates back to somewhere between the 3rd and the 13th Centuries where legend is said...
Welcome to Williams Florist
2016 brings with it a magnificent milestone for Williams Florists’ owner Kathleen and it all started by accident in 1986, when she was first introduced to the Floral Industry… Around Christmas time she joined the team at Premier Florist in Sandringham, working for her...