Fresh Blooms, Delivered Daily
Premium Australian BotanicalsSustainably sourced from local Victorian flower markets, hand-arranged by master florists, and delivered directly to Melbourne doorsteps.
Shop by Occasion
Find the perfect blooms for every moment.
Birthday
Love
Anniversary
Congratulations
Sympathy
New Arrivals
Valentine’s Day
Mother’s Day
Christmas
Get Well
Just Because
Featured Designs
Meticulously crafted seasonal pairings.
Weddings & Events
Your Day in Full Bloom
From intimate elopements to grand celebrations, our master florists craft bespoke wedding florals that tell your story — using the freshest native and heirloom blooms, styled to your vision.
- Bespoke bridal bouquets & buttonholes
- Ceremony arches & aisle installations
- Reception centrepieces & styling
Loved by our Community
Our most popular signature creations
Signature Pick
Divine
Make a lasting impression with Divine, an elegant floral arrangement designed to bring beauty, warmth and a touch of luxury to any occasion. Beautifully handcrafted…
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From the Nursery
Bring Nature Home
Our nursery is filled with healthy, beautiful indoor plants and greenery perfect for your home or as a thoughtful gift.
- A curated range of indoor plants and pots
- Perfect for homes, offices and gifts
- Expert advice from our friendly team
About Us
Crafting art from nature’s seasonal palette
Williams Florist began as a modest stall in Melbourne’s Prahran Market. Over the past thirty years, our passion for premium botanical craftsmanship has grown, transforming our modest stall into a bespoke online flower parlour. We believe every bouquet should celebrate the raw, wild elegance of Australian native blooms combined with classical European grace.
Local Growers First
We source 100% of our stems from family-owned farms across Victoria.
Our Socials
@williamsflorist
C.A
2 days ago
I visited today (12/11/26) at around 11:30am, and unfortunately found the 2 women working during this shift to be incredibly rude and belittling. When asked simple questions that many people who are unfamiliar with floristry may naturally have, their responses were dismissive and condescending. Each time my friend looked away, the women would exchange looks with one another, smirking and giving what appeared to be irritated glares. Their behaviour made us feel as though we were being mocked or ridiculed simply for asking questions, which made the entire experience feel incredibly uncomfortable and unwelcoming. When we continued asking questions about the flowers and complimenting their store, the woman slowly moved away towards the back of the store, seemingly avoiding the conversation altogether. Honestly, I found the whole interaction quite disappointing and the level of customer service disgusting. Do better.
Sophie B.
2 days ago
Went into this florist this morning in such a happy mood with the quest of finding Flower booster or some kind of thing that would help my flowers live a little longer. I had no idea that flowers do not have a long life span. I was ignorant to the fact they’re not supposed to last more than a week and these women treated me with the rudest responses saying, “What? How long did you expect them to last?” “A week is good” and other statements along these lines, immediately from this I was greeted with more disgust as I kept asking questions of curiosity to do with flowers. I complimented their florist and tried to explain how gorgeous my bouquet is at home and why I wanted them to just last a little longer. Two of my friends were alongside me and told me as I was searching on my phone for pictures of the flowers at my house, the two main women working were exchanging nasty looks to each other in response to my presence and questions. I wouldn’t support this business when these female workers have such rude demeanours and tones, and all from me asking simple questions and I think people are best to go to a friendlier florist! 2 stars because some of the bouquets were nice to look at.
J L.
2 weeks ago
You can see the quality and freshness of the flowers . Their experience and knowledge of the staff with flowers and plants was very impressive. Great service.
Jess S.
2 weeks ago
Such a lovely owner with such a passion for what she does! Lovely store and gorgeous plants. Super reasonable prices too!!!
Mitchell H.
2 weeks ago
Very quick service and great guidance! Couldn’t recommend more highly!
Tikay N.
3 weeks ago
Couldn’t have gotten any better graduation bouquet. Showed the graduation outfit and got recommended this matching bouquet! Trust the florist!
Alan S
7 months ago
Wonderful florist—listens carefully to customers’ ideas, warm and friendly, highly professional. Will definitely come back! Thanks again Kathleen：）
Trung L.
8 months ago
Excellent florist! I have never seen such a dedicated, quick and understanding florist before! Beautiful and wide variety of flowers, which fit both Western and Eastern style which I really love.
I asked for 7 bouquets for my colleagues before work which she did quickly for me and even adjusted 2 times which really appreciated.
Highly recommended!!!
Rahul P.
1 year ago
5/5
Great customer support
Helped me pick out the perfect bouquet
Super knowledgeable about flowers
Giuseppe Li D.
1 year ago
A true florist a the top of her industry.
Absolute perfection and creativity in every job. Simply the best
Nik
1 year ago
Underwhelmed and overcharged. Asked for bouquet around $70 for my friends name day today. I left feeling it was disappointing, but thought I must be out of touch with the price of flowers these days.
When i got home i rang to query price as i was told in store gerbras large $5 , small $4 .
I was advised the large (6) were $5 = $30 , small $4.50 (2) = $9 (!! Instore i was told $4 each!!) The white flowers $18 and greenery $10. After i queried the price of the small he corrected to $8. I then queried total of $66 as I had paid $70 cash. He mumbled I could return for my change.
Paris M.
2 years ago
Williams florist never cease to amaze me! I sent a few images to Kathleen and her team as inspiration for my bridal shower, and to say the results exceeded my expectations is an understatement. Every one of the arrangements ordered were fresh, vibrant and put together so artfully, I had every guest complimenting and asking me where they were from! Thank you Kathleen and your wonderful team, for bringing my dream to life and never letting me down! Might I add, our flowers are still fresh and looking beautiful nearly 2 weeks post event!
Paris M.
2 years ago
Williams florist was an absolute delight to deal with! Kathleen delivered on everything that was discussed and promised and I couldn’t have been happier with the freshness, quality and aesthetic of the arrangements ordered for my engagement! I will definitely be returning here !! My new favourite florist ! Thank you Kathleen !!
Jessica A.
3 years ago
So glad they open early!! I was able to pop in at 8:20AM and pick up some flowers in time to go to a early Graduation. The lady, Kath was so lovely! It was easy to get to and I was in and out. The flowers were beautiful and it's 4pm and and they've just been put in a vase and still look incredible !! I was thrilled!!
Flowers, Offers & Inspiration
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